How important is brand awareness to your athletic department? Take a look at the response rate of your last fundraising initiative.
Think of your brand as the first thing that comes to someone's mi... more
All basketball coaches have some level of expertise on the court, but not everyone displays that same type of command and leadership in other aspects of running their programs.
When you hear the word "winner, what comes to mind? For many, it's raising a championship trophy or cutting down the nets. Ultimately, it's being recognized as the best team at your respective level.
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