Jun 28, 2012
Muscle Milk Hustle To Feature California’s Top Prep Stars

CytoSport, the largest sports nutrition company in the U.S. and parent company to Muscle Milk, announced today that the Muscle Milk Hustle tips off this summer for an elite six-week clinic series and a one-day two-on-two tournament featuring 32 of California’s top high school basketball athletes. This invitation-only tournament program will provide professional-caliber training and development for prep athletes and allow them to display their skills in a one-day tournament on Saturday, Aug. 11 from 10 a.m. to 6 p.m. at Total Athlete (2920 Sepulveda Blvd. in West Los Angeles.) Muscle Milk will award $500 to each of the respective high school athletic departments on behalf of the winning duo.

“We wanted to create a premium, elite basketball experience that appeals to core high school athletes who want to develop their skills and perform at the highest level, said Ryan Ivkovich, senior brand area marketing manager for Southern California for CytoSport. This program will introduce student-athletes to drills, training routines and nutrition tips that are being utilized by top professional athletes.”

The Muscle Milk Hustle training clinics will take place every Tuesday evening from July 3 through August 7 from 6 to 9 p.m. at Total Athlete and will feature professional-level training and development from renowned NBA training veteran, Robbie Davis, ATC, CSCS, PES. Sessions will include topics like strength and power, speed and quickness, agility and explosiveness, athleticism, balance and coordination and game decision-making.

The 16-team two-on-two tournament on Saturday, Aug. 11 will guarantee each team will play at least four eight-minute games (or first team to 11 points, whichever happens first), including three during pool play and at least one bracket game. Single-elimination bracket play will begin at 2 p.m. The championship game will tip off at 5 p.m. The tournament champions will each have a $500 donation made to his high school athletic department in his name courtesy of Muscle Milk.

The Muscle Milk Hustle training clinics and tournament are invite-only and not open to the public.

For more information on the Muscle Milk Hustle program or to cover a clinic or the tournament, please contact Brittany Cranston at (504) 234-9077 or [email protected].

ABOUT Muscle Milk

Muscle Milk Ready-to-Drink is a protein-enhanced functional beverage that helps promotes workout recovery, lean muscle growth and sustained energy. Muscle Milk takes the guesswork out of high performance nutrition, delivering a precise blend of premium proteins, complex carbohydrates, functional fats and vitamins & minerals. CytoSport, the maker of Muscle Milk, is the largest sport nutrition company in the U.S. and offers a complete line of protein-enhanced powders, shakes and bars. Muscle Milk was named Ready-to-Drink Beverage of the Year by bodybuilding.com, Best Functional Beverage and Beverage of the Year by BevNet and Company of the Year by Beverage Forum, presented by Beverage Marketing Corporation and Beverage World.

Muscle Milk Hustle To Feature California’s Top Prep Stars

CytoSport, the largest sports nutrition company in the U.S. and parent company to Muscle Milk, announced today that the Muscle Milk Hustle tips off this summer for an elite six-week clinic series and a one-day two-on-two tournament featuring 32 of California’s top high school basketball athletes. This invitation-only tournament program will provide professional-caliber training and development for prep athletes and allow them to display their skills in a one-day tournament on Saturday, Aug. 11 from 10 a.m. to 6 p.m. at Total Athlete (2920 Sepulveda Blvd. in West Los Angeles.) Muscle Milk will award $500 to each of the respective high school athletic departments on behalf of the winning duo.

“We wanted to create a premium, elite basketball experience that appeals to core high school athletes who want to develop their skills and perform at the highest level, said Ryan Ivkovich, senior brand area marketing manager for Southern California for CytoSport. This program will introduce student-athletes to drills, training routines and nutrition tips that are being utilized by top professional athletes.”

The Muscle Milk Hustle training clinics will take place every Tuesday evening from July 3 through August 7 from 6 to 9 p.m. at Total Athlete and will feature professional-level training and development from renowned NBA training veteran, Robbie Davis, ATC, CSCS, PES. Sessions will include topics like strength and power, speed and quickness, agility and explosiveness, athleticism, balance and coordination and game decision-making.

The 16-team two-on-two tournament on Saturday, Aug. 11 will guarantee each team will play at least four eight-minute games (or first team to 11 points, whichever happens first), including three during pool play and at least one bracket game. Single-elimination bracket play will begin at 2 p.m. The championship game will tip off at 5 p.m. The tournament champions will each have a $500 donation made to his high school athletic department in his name courtesy of Muscle Milk.

The Muscle Milk Hustle training clinics and tournament are invite-only and not open to the public.

For more information on the Muscle Milk Hustle program or to cover a clinic or the tournament, please contact Brittany Cranston at (504) 234-9077 or [email protected] .

ABOUT Muscle Milk

Muscle Milk Ready-to-Drink is a protein-enhanced functional beverage that helps promotes workout recovery, lean muscle growth and sustained energy. Muscle Milk takes the guesswork out of high performance nutrition, delivering a precise blend of premium proteins, complex carbohydrates, functional fats and vitamins & minerals. CytoSport, the maker of Muscle Milk, is the largest sport nutrition company in the U.S. and offers a complete line of protein-enhanced powders, shakes and bars. Muscle Milk was named Ready-to-Drink Beverage of the Year by bodybuilding.com, Best Functional Beverage and Beverage of the Year by BevNet and Company of the Year by Beverage Forum, presented by Beverage Marketing Corporation and Beverage World.






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